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Indie Hacker Launch

Ship Friday, launch Monday.

Without losing the weekend to launch admin. The launch-week system.

Solo founders shipping their 2nd-5th product on Claude Code. A launch isn't four separate tasks; it's one workflow with four phases that compress the weeks around launch day into one repeatable shape. The pack runs that workflow end-to-end, so the launch weekend stays yours.

Buy now — £99 / $99 USD (lifetime) 14-day refund · lifetime updates · no subscription

How the launch-week system works

Four phases mapped to the actual lifecycle of a launch week. Each phase hands off cleanly to the next, each driven by a specialist skill.

  1. Phase 1

    Pre-launch positioning

    Product Hunt copy that earns its hunters. A clear audience definition that survives the launch-day inbox. The boring shape work that makes the launch land.

    Driven by /product-hunt-prep

  2. Phase 2

    Audience-building

    Build-in-public cadence for the four weeks before launch. Refuses milestone theatre; demands a real artefact behind every post.

    Driven by /build-in-public-cadence

  3. Phase 3

    Launch day

    Hour-by-hour playbook that ships on time. Audit mode 7+ days out; playbook mode 1 day out. Pre-drafted comms for the 5 key moments; contingency branches for the common failure modes.

    Driven by /launch-checklist-runner

  4. Phase 4

    Launch-week reinforcement

    SEO foundations that compound after the launch wave passes. Sitemap, JSON-LD, OG meta, canonical convention, and the two free webmaster consoles.

    Driven by /seo-foundation-installer

The components

The system is delivered by four specialist skills. Each has a single opinionated job and refuses to do anything else; each is mapped to the phase it drives.

See a skill in action

Two of the four skills, captured live in Claude Code. The point is not faster typing. The point is the skills refusing the kind of weak input that produces a generic launch, and producing the kind of artefact that makes the launch land.

The build-in-public-cadence skill refusing to draft a weekly update because the input only contains milestone theatre and naked vanity metrics, threatening the 'Don't post this week' verdict if the operator does not sharpen the inputs.
/build-in-public-cadence with a milestone-only brief. Refuses to draft and returns the Don't post this week verdict instead.
The product-hunt-prep skill's final output: a specific tagline anchored to a real audience pain, with a hunter-ready one-line description.
/product-hunt-prep after the brief earns the launch. Specific tagline, hunter-addressable copy, comment plan ready for launch day.

See the system run end-to-end

Five worked runs against one fictional product: Pulse, a weekly metrics digest SaaS. Each run uses one of the pack's skills against the same product story. Read in order to see the launch-week system run end-to-end, or skip to the phase you're closest to.

Who it's for

Who it's not for

Four buyer profiles the pack will refund. Better to know now than 14 days in.

What it costs vs what it saves

The free Knack Starter Pack ships under MIT and installs in five minutes. It uses the same canonical pattern as every paid pack. If the format works for you, the launch-week system will too.

See the free starter pack

How it gets installed 

# macOS / Linux
./install.sh

# Windows: easiest path is to double-click install.cmd from File Explorer.
# Or from PowerShell:
powershell -ExecutionPolicy Bypass -File .\install.ps1

# Non-interactive (CI / scripted setup)
KNACK_LICENCE="KNACK-IHL-..." ./install.sh

Re-run any time; you'll get a clean overwrite with no duplicate entries. Skills, commands and agents land in your Claude Code config directory (~/.claude/ by default; override with CLAUDE_CONFIG_DIR). The licence key is stored as plain text. No DRM, no licence server, no phone-home telemetry. The -ExecutionPolicy Bypass flag on Windows is needed because we don't pay for a code-signing certificate yet; it tells PowerShell to run this one unsigned script just this once, and changes nothing permanent on your machine.

FAQ

How long to install?
Under 5 minutes from a clean Claude Code setup. Run ./install.sh, paste the licence key from your purchase email, done. Skills and commands appear in Claude Code immediately; no restart.
What's Claude Code?
Anthropic's official CLI for Claude. Open-source, free to use; you bring your own API key. Knack packs are bundles of skills, slash commands and agents that drop into the Claude Code config directory. If you don't have it yet, claude.com/claude-code.
Mac, Windows, Linux?
All three. ./install.sh covers macOS and Linux. On Windows, double-click install.cmd from File Explorer for the easiest path, or run `powershell -ExecutionPolicy Bypass -File .\install.ps1` from PowerShell directly. Re-run any time; you'll get a clean overwrite with no duplicate entries.
Do I need to be launching on Product Hunt specifically?
No. Three of the four skills are platform-agnostic. build-in-public-cadence works wherever you post, launch-checklist-runner adapts to any launch date, seo-foundation-installer works on any URL. product-hunt-prep is the only platform-specific skill, but the pattern transfers cleanly to HN Show, Indie Hackers #share, or a Twitter launch; you just point it at the platform you are launching on.
Are updates included?
Yes, for the lifetime of the pack. New version drops, you get an email at the address you bought with, drop the new zip in place of the old one, re-run the install script. Your licence key carries forward.
Refunds?
14 days, no questions. Email support@knack.run. We'll refund and remove your licence from the registry the same day.

Further reading

Ship Friday, launch Monday. Run the launch-week system instead.

£99 once. Lifetime updates. 14-day no-questions refund.

Buy now — £99 / $99 USD (lifetime) 14-day refund · lifetime updates · no subscription